Hey guys, Dana here. A few weeks ago, I finally put my foot down and chimed in with my two cents regarding the Blue/Black/All Lives Matter hype. And funny, since then, I haven't seen much of it anymore. I guess my rant finally shut everyone up. But now we've got another controversial issue going on in various social media outlets. This time it involves cosmetics that now target more than just women: it's 2016, and the cosmetic company Covergirl now targets men, as seen in this contraversial magazine cover:
The guy featured on this magazine cover is 17 year old James Charles, a cosmetic artist mostly known on make up tutorials on YouTube. For the first time ever, Covergirl features a boy model instead of a girl. Everyone is appalled by this choice...but why? What's the problem?
Alright, alright, alright, before you scroll down to the bottom of this post and scream at me for having a whacked mindset and questioning why this is outrageous, let's play devil's advocate with this issue, okay? Good, you can take a chill pill. Now, I understand why people would be confused as to why Covergirl chose a male model instead of female. When you hear the words "make up," "cosmetics," "beauty," "skin care," what comes to mind? Female, girls. women, the XX chromosome. That's correct. Whether it's Covergirl, Revlon, Almay, Neutrogena, or any other generic cosmetic brand, these products all target women. We see it every day on TV, in magazines, any other advertisement on this planet because that's the social norm. But remember, ladies and gents, the social norm can change. Covergirl made a bold step in their marketting tactic before any other cosmetic company: targetting men. Covergirl is no longer female exclusive, and just gained a whole new target audience.
Now, if you see a boy or a man wearing makeup, what's your first reaction? He's gay, he's queer, he's confused, a he/she, shemale, all kinds of insults. I've seen it, I've read it. Not gonna lie, those are rather closed-minded remarks to think of, and to say to, a complete stranger. Let's be real here. Who the hell cares if a boy is wearing makeup? Hell, even if a man is wearing makeup, I wouldn't be phased by it at all. What if the man has an important presentation at work and has a bad blemish on his face? He wouldn't want to face his bosses and colleagues with a rash, would he? Now that a cosmetic company targets men, he can get himself some concealer before the big presentation. Or that boy you saw in the hallway wearing eyeliner who you might have called a faggot? Did you stop to think that maybe that boy is trying out for a role in the upcoming school play? What other people do with their skin (as long as it's not self destructive, like self-inflicted burns and cuts, of course) is none of your damn business. He has thin lips, so he wants to make them fuller by using lip liner? He wants to use concealer to hide some zits and pimples before a frst date with a new girlfriend? He feels like he has no eyelashes so he wants to use mascara to add more definition to his eye lashes? His borderline unibrow is ugly and uneven so he wants to get his eyebrows waxed to even them out? It's simple: let them.
I've read reactions to this add, and it's kind of frightening that so many people are bitter and angry that men are wearing make up, seen below:
"I am sick of it, and extremely sad at the destruction of our nation."
"Pray for all of the confused kids out there."
"Just one more step towards making men less than what they should be. Born and bred to be tough, strong, providers to their family."
"This is repulsive and disgusting. I'm ashamed of this generation and the pathetic excuse for men that are resulting from it."
"Liberals of course are hailing this as taken another courageous step towards our genderless utopian future."
Wait, hold on. Liberal america did this? Are you serious? Left winged Americans made this happen? Okay, first off, why are political views being brought into a magazine ad? And secondly, this has nothing to do with politics. This never had to do with politics, and this certainly has nothing to do with "making men less than what they should be." This has nothing to do with the death of masculinity, people. With this ad, this corporation is making more money than any other cosmetic company since they target everyone instead of just women and girls. It's brilliant, actually. This company took an idea and made into reality, and I'm pretty sure Revlon, Almay and Neutrogena will follow suit since Covergirl will be making more money than them. It was simply a business tactic, not to "promote a genderless utopia" as the media likes to say.
Before I sign off of the night, I'm just going to point out one little thing here. These people failed to realize is that James Charles never once identified as female, or disowned his male identity. He's a boy who wears make up. And guess what? Male models do, in fact, use cosmetics in their commericals and photo shoots. Even when you cease to exist, and your family has a viewing; your face will be made up to be presentable for your loved ones. That's right, even the deceased use cosmetics. Your teenage son, who just got the lead role in the high school musical, will be wearing make up on opening night, through the closing. And guess what? Your favorite actors on TV, in the movies and on Broadway all wear make up; every single one of them. And here you are being all offended that a boy is wearing makeup in an advertisement. What a tragedy.